When someone reaches out and says:
“Daniel, I need a website.”
I take that as more than just a business request—it's an invitation to build a digital experience that adds value to their brand. Over time, I’ve developed a clear, repeatable process that helps me deliver quality websites without confusion or unnecessary delays.Whether you’re a freelance web designer or a client curious about what to expect, here’s a transparent look at my entire client onboarding and delivery process.
1. Discovery Call (or Virtual Meeting)
Every successful project begins with understanding. So, I always start with a short discovery call (15–30 minutes) where we explore the what, why, and how of the project.
What We Discuss:
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Type of website needed: Is it an eCommerce store, a blog, a corporate site, or a portfolio?
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Design inspiration: I ask the client to share reference websites they like (colors, layout, style).
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Business details: Services, mission, the size of the team, how to contact them.
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Legal standing: Is the business registered? This helps in planning domain ownership and branding consistency.
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Goals and timelines: What do they hope to achieve with the site, and when do they need it live?
2. Proposal and Negotiation
After the discovery call, I prepare a custom proposal. This document outlines the deliverables, timelines, costs, and a summary of what we discussed.
Real-life Scenario:
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Initial quote: KES 50,000
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Client’s budget: KES 40,000
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Negotiated rate: KES 47,500
Why This Works:
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It shows flexibility without undervaluing your work.
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You get a chance to explain the value you're offering, not just the features.
As Paul Jarvis emphasizes in his book Company of One, it’s okay to negotiate—but always guard your margins. Sustainability matters more than landing every project.
3. Contract Agreement
No design work starts until the contract is signed.
What's in the Contract:
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Deliverables: Pages, features, integrations, hosting, etc.
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Timelines: Milestones for drafts, revisions, and final delivery.
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Client responsibilities: Things like supplying logos, content, images, or branding guidelines.
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Payment terms: Percentage upfront, remaining balance after delivery.
This protects both parties. As highlighted by WPBeginner, contracts prevent scope creep and provide clarity in case of a dispute.
4. Deposit Payment
Once the contract is in place, I request a 60% deposit to get started.
Why 60%?
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It demonstrates the client’s commitment.
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It secures time in my calendar.
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It covers initial expenses and planning.
I accept payments via M-Pesa, PayPal, or direct bank transfer, whichever is most convenient for the client.
🛡️ Tip: Always confirm payment before blocking time in your schedule.
5. Design & Development
Once the deposit is cleared, I begin the actual web design process.
What This Includes:
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Wireframes & layout planning: I map out the site’s structure.
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Theme selection or custom development: Depending on the project’s complexity.
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Mobile responsiveness: Every site is tested across devices.
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Plugin integration: SEO tools, contact forms, analytics, etc.
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Testing: Speed, browser compatibility, and form validations.
My standard turnaround is 10–21 days depending on the scope. I’m always clear about the timeline—and I stick to it. Consistency, as Wes Bos often says, builds long-term client trust more than flashy design.
6. Collaboration with Specialists
Great websites often require teamwork. Depending on the client’s needs, I may loop in:
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A professional copywriter: To write compelling, conversion-focused text.
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A UI/UX designer: Especially for large or complex websites that demand seamless flow and visual hierarchy.
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SEO strategist or branding expert: For long-term digital visibility and identity alignment.
🤓 Why? Even the best visuals won’t convert without strong messaging and user-friendly structure.
Final Thoughts: Structure Builds Trust
Every time a client contacts me, I walk them through this process because clarity builds confidence. Clients appreciate structure, and I get the assurance that everyone’s on the same page.
If you're a freelance designer or agency owner, I encourage you to adapt this process to your style. And if you’re a business owner looking for a website—now you know what it looks like to work with a professional who values your time and vision.
🛠 Useful Resources
Ready to get started with your website?
Book your free discovery call today and let’s turn your idea into a professional, high-converting website.